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Book description

Our world is ever-connected by networks. Not just traditional things such as logistics networks or communications networks but business and society networks too. Companies offer platform-like services, spreading out their business networks around the world that are used by all of us. Think Amazon, Uber and Airbnb: they are all networks providing services and often not always actually holding the products or producing the services that they sell. The power of the intermediary, network operator should not be ignored. For companies that manage to establish themselves as a “key network provider” there can be great riches ahead. Of course, today’s king can be deposed by an upstart or a revolution. Some of the current-day kings such as Amazon and Google are attempting to diversify and have several networks, so if one business area ever starts to dry up and become less relevant they don’t entirely fall over. They are benefitting from and often contributing towards dramatic digital transformation, research and development and major shifts in society. Their work is far from complete… According to the authors, established non-digital, non-network business models make up more than 98 per cent of the market and have a lot of work to do. Some, but far from all, companies are trying to update and become relevant for the future but the gap between do-ers and non-doers is widening at breakneck speed. The authors have done a great job in distilling this knowledge into an easy-to-read and informative book, looking both at what companies have done thus far and considering how organisations can change to possibly take advantage from the network effects and other transformative disruptions. Not every company can become the next Amazon or Google, yet there is still a lot of market space for smaller networks to form, interlink, cooperate and transform too. Once a company is in this reactive space, the potential to grow, scale, transform and develop can be easier and it can take place at breakneck speed. Contributing to this book is the collective research into over 1500 different companies that the authors have been involved in, leading to ten key principles being developed that are said to help companies grow and profit irrespective of their industry, boosted by a five-step pivot if necessary into a scalable, profitable model of operation. Despite the wealth of information on offer, the authors have done a good job in writing an easy-to-follow, incredibly more-ish sort of book that oozes a sense of credibility and potential. This is a highly recommendable book. Nothing more needs to be said. If you don’t have a business or occupy a senior management position you will find a lot of interesting reading nonetheless. Should you be a business owner or senior executive, this may be essential, “golden” reading that probably should not be described as optional.

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